Download CV
Menu

Hi, I'm Abhishek
UX Designer at Fidelity

I build user experiences for digital products
including but not limited to mobile apps
and websites.

About Me

Persistence, curiosity and obsessive attention to details, that's what defines me.

Profile

  • Master of Design graduate
  • 7 years of industry experience
  • Product Design & UX Strategy
  • Skilled in Figma, Sketch, XD, Axure
  • Behavioural design enthusiast - crafting products that align with user habits, goals and motivations

Career

Fideilty International Senior UX Designer - III
Aug 2022 - Present
  • Designing cross-channel CIAM experience enabling the organization's North Star vision of Global Login.

  • Managing end to end product design workflows including ideation, design, testing, deployment and documentation.
Olx Group UX Designer - II
Jun 2021 - Aug 2022
  • Redesigned ‘OLX Autos Inspections App' for field engineers to carry out faster car inspections.

  • Improved car trading experience at different stages of the dealer's financing and loan process.
Think Design UX & UI Designer
Jun 2018 - Jun 2021
  • Designed dashboard experiences for the merchant partners of a leading payment processing client.

  • Analysed customer behaviour, demography, attrition & retention with data set of 1Billion+ transactions to carry out a data-driven design approach.
So Delhi UX & UI Design Intern
June 2017 - August 2017
  • Learned UX fundamentals and practiced a design approach to craft highly functional user experiences.

  • Created reusable mockups, wireframes & UI for all the platforms including the Progressive Web App.

Expertise

I design solutions using lean product principles to simplify complex tasks.

I focus on solving problems through user-centered designs. I work with cross-functional teams to create products that are intuitive, effective, and enjoyable to use. I specialize in end-to-end product design, from research to execution to testing. My process blends usability, functionality, and aesthetics to deliver meaningful experiences.

  • Start with 'Why'

    Every great design begins with understanding the problem. I dive deep into research, user interviews, and data to uncover the why behind every project.

  • Walk in their shoes

    Empathy is my superpower. I create personas, journey maps, and empathy maps to ensure every decision is rooted in the user’s needs and emotions.

  • Blueprint to Reality

    I turn insights into actionable designs—wireframes, prototypes, and user flows—that are intuitive, functional, and aligned with business goals.

  • Going beyond the screen

    I collaborate closely with cross-functional teams and stakeholders to create cohesive, multi-channel experiences. By aligning everyone around a shared vision, I ensure designs are compliant, and ready for seamless implementation—eliminating friction between concept and execution.

  • Test, Learn, Perfect

    I believe in continuous improvement. I use a mix of usability testing, A/B testing, and user feedback loops to iterate and perfect the designs. Every pixel and interaction should be polished to ensure the final product is not just functional, but delightful and intuitive.

Portfolio

A few of the projects that I have worked on:

UX Design

Concept music streaming app

Project Link

A concept design carried out as a semester project for Master of Design curriculum.

UI Design

SO - A Local's city guide

Project Link

A full-stack research to development project carried out with Acropole Travels Pvt. Ltd.

Branding & Advertising

A concept music streaming app

Project Link

A concept design carried out as a semester project for Master of Design curriculum.

Brand Guidelines

Music App Brand Guidelines

Project Link

A concept branding practice carried out as a semester project for Master of Design curriculum.

Documentation

Craft Research Report

Project Link

A research report carried out as a semester project for Master of Design curriculum.

Design Thinking

Clouds - Student's App

Project Link

A design thinking project carried out as a part of Master of Design curriculum.

Access complete portolio & latest design projects

Sneak peak into thoughts, stories, ideas and more. From design reports to research papers, college thesis to interview startegies, everything you'd love to see.

request access